How to Use Storytelling to Influence Others

Learning how to tell stories is a critical business skill that not many people talk about. It’s how extraordinary leaders motivate others. It’s how exceptional salespeople sell more. It’s how companies get people to buy their products. It’s how startup founders get venture and angel investors.

Adept storytellers captivate strangers using compelling stories that are vulnerable and tell the other person important information about them. Everyone has a story to tell and a history. Use it to your advantage and influence others positively, while you are at it!

People want to know the “real” you. They want to know the story behind what you are doing. Don’t hide or try to put on a front. It’s your chance to show a little vulnerability.

And all courage is linked with vulnerability. That’s very attractive to people (i.e. like bees to honey!)

Your story reveals your truth and who you are. Developing an emotional narrative will help build rapport and develop the foundation for deep, meaningful professional relationships.

Stories can also illustrate your unique approach to business and can help establish your authority.

I want to walk you through a two-part process how to come up with your stories and how to use them.

1) Use the below framework to think about what stories in your life you should use and also that authentically communicates who you are.

  • Why is this story important to me to share with others? Will it liberate, educate, and/or entertain?
  • Why will other people care to hear about it? Could they be going through it or someone they know?
  • Do they need to know they’re not alone?
  • Will they understand me and what I’m trying to say better?
  • Could this story be helpful to others? Apply it in their lives? Use it for inspiration or in a challenging situation?

If you get stuck ask yourself questions like: “What am I most excited about in my life right now?” “What projects am I working about that I am passionate about?” “What has been the biggest obstacle in my life and how did I get past it?”

2) Use this process when you are engaged in a conversation

  • Would this story BENEFIT this person in some way – get them to laugh, smile, think, etc.? If yes, share it! No? Don’t tell this story and try something else. If you are unsure, tell it and you’ll find out.
  • What topics have this person already spoken about or shown interest in? Is that a part of my story? If yes, tell it! No? Change your story so you don’t bore the other person to death.
  • After I share my story is the person engaged? How’s their body language…closed or open? Are they actively listening? Are they present or looking around the room? If yes, continue the conversation. If no, just politely excuse yourself and speak to someone else.

Your to-dos:
Use this framework to come up with your stories and use them.

Extra tip when you first meet someone: I also use a five-minute rule (and you can extend it to 10 minutes if the conversation is going really well). Talk to someone for no more than five minutes, exchange contact information and move on. Too many people limit their opportunities because they don’t meet enough people. It’s a numbers game until you get to know someone well enough to make a significant investment.

Contact me and let me know what your story is!

Want help developing your story, building relationships and becoming an extraordinary leader? Schedule a 20-minute “Scale Your Career Call” here ►►►http://goo.gl/MvoH9d 

My Guarantee for the Call:

1) We’re going to have a good look at your current situation —what’s working and what’s not.

2) We’ll have a look at where you want to go and find out what’s possible.

3) We’ll identify the patterns and blindspots holding you back

4) We’ll map out a quick three-step action plan to get you started moving in the right direction.

5) You’re going to leave clear, confident and excited that you can get to the next level.

How to Gain Confidence and Kill Your Self Doubt

“How can I be more confident?” “What can I do to gain more confidence?”

We all want the elusive secret.

We think, “If only I felt more sure of myself, I’d go up to strangers at cocktail parties. Easily get in front of a room and give a talk. Score the promotion at work, instead of watching that guy in the next cubicle get it instead. I’d have more money, be a leader, live the life I want.”

But here’s the conundrum…

We don’t feel confident…to do what it takes to be confident!

I’m going to show you an escape hatch to get out of this tricky self-doubt loop.

First, let’s discuss the thinking that creates it.

“I’ve never been confident??!! So how could I ever be?”
When we lack something in our lives, we see the world through a scarcity mentality. We think of all the times we didn’t have something. We see all the evidence of where we weren’t confident. Sure we may find a time when we were more confident, but we rationalize it as the EXCEPTION NOT THE RULE. Like the saying goes, “seek and ye shall find.”

That person was born with these skills. They’re a natural at it!”
People assume because someone is confident in one area in their lives, they’ve always been that way. Well, that’s just not correct. No one is born confident. Confidence is a learned behavior. But it’s not a skill you master by brushing your teeth. In order to have confidence, you have to take a leap of faith to create evidence. You become confident by proving to yourself that you are.

“Success has made them confident! If I could do that or have that, I’d be confident too!”
Haven’t you ever met someone who was successful or wealthy who: 1) wasn’t confident? and/or 2) was obsessed with what people thought of them? So if you’re thinking, “if only I had that job/ that partner/ that body,” everything would just fall into place and I’d be confident. Spoiler alert: it’s the opposite.

“If only I was skinnier, wealthier, smarter…I’d be more confident!”
Lack of confidence is also rooted in perfectionism. We can quickly get caught up in comparing ourselves to others. For example, we look at our Facebook News Feed and see the fantastic things going on in other people’s lives. We compare “the news feed” to our lives and focus on all the things we lack. We think if we only had those things, we’d be happier. This comparison mindset leads us to believe nothing we ever do will be good enough. Well, it’s all a huge trap and slippery slope. Even if you had what you thought you lacked, you’ll never be satisfied because there is always another level you’ll want to reach. The key is to learn to be comfortable where you are now, take action and create your own unique journey.

Now that we’ve busted some myths about confidence, here’s what you’re probably wondering next: You’ve been confident in the past so why didn’t it stick?!

We’ve all felt confident before, so you know you are capable of it. In fact, there probably was a time you FELT really confident. But over time, that confidence dissipated and it just seemed like a distant memory.

Can you relate to any of these three situations?

  • You’ve walked up, spoken to a stranger and had a fantastic conversation. But six months later, you feel paralyzed and can’t do it.
  • You’ve successfully spoken to a group of people at work. But now you feel petrified about doing a presentation.
  • You’ve received a promotion for all the great work you did. But you feel completely unsure in your job when you are asked to lead a new project.

WHY does this happen? Confidence is a reflection of how you feel on the INSIDE. It’s a feeling and perception that is closely tied to your emotional state. It comes down to having a feeling of abundance (versus scarcity) in your life (whether you have it or not).

If you believe you lack it, you can’t be confident. Your feeling of lack is directly correlated to your lack of confidence. Think about it, what area of life do you not feel confident in? If you had that handled, how would you feel…more confident, yes? If you felt like that wouldn’t it be easier to take the next “leap of faith?”

So now you are wondering, what’s solution? Where is the escape hatch from this self-doubt loop?

Here is your confidence hack. Think of this as “power posing” for your mind. “Act as if…” Act as if you were what you wanted to be ALREADY. What would that person act like? Think? Feel? You aren’t lying to anyone or yourself or making things up. You are assuming you are in abundance and finding authentic ways to act like it to create the evidence you need to feel confident.

You want to approach your boss for a raise. Think, “What would a confident person do and think? They would know their worth to the company and in the market. They would come in prepared. They would fight for a compensation increase.”

You want to meet the person across the room. Think, “How would a confident person approach a stranger? They’d have direct eye contact. They would have great body posture. They’d ask questions, listen, smile and laugh.”

You have to give a presentation to 50 people. Think, “How would a confident person approach this situation? They’d prepare, practice and believe they are the expert on the topic. They’d get the audience involved. They’d show their passion and excitement. They’d have eye contact with the audience.”

An important question to ask yourself right now is: “What am I acting as if will happen in the most important areas of my life?” You will often get what you expect to happen.

Here is your three-step solution:

  1. Identify one thing you want to happen right now
  2. Model your thoughts, actions, and feelings of someone who has what you want
  3. Get the evidence you need to feel confident

So take action and make it real!

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